Recently I was invited to a John Lewis bloggers event. I am a big fan of John Lewis. I like their ethos and the fact that I can buy everything I need in one go. It was to present their early Christmas wares. They put on a good show. We were given a guided tour of their new products, given a Flip camera (which my teenage son immediately nicked) and given lunch.
It’s interesting how an established company like John Lewis are targeting bloggers. Quite progressive I thought.
Anyway, I was most interested in their new fashion range. Apparently they are in the process of doing a £10m refurbishment in order to become the premier destination of the high street.
Two gorgeous girls talked us through what we were all meant to be wearing this winter. John Lewis are aiming to improve their fashion department, collaborating with many more designers and aiming to be more trend lead. I like that idea because I’m clueless when it comes to what to wear next season.
They highlighted each main trend for winter 2010 which hugely helped focus the mind for me:-
WOMEN
HITCHCOCK HEROINES
Gorgeous, sumptuous grown-up clothes that my children would be horrified if I started wearing. Although I am sorely tempted.

PRINT DRESSES
I love this Celia Birtwell print dress:-

ENGLISH ECCENTRICS
Not really my thing – lots of lined Barbours and Hunter Wellies and tweed – a shabby chic look.
RUSSIAN MILITARY
Cossack style heavy coats and chunky fur lined boots and lace-up high heeled boots.
REBEL REBEL
Rock chick-esque although my daughter would nick anything I bought from this range I suspect.
SHEEPSKIN
Lots of lovely sheepskin coats
EMBELISHMENT
Gorgeous evening wear.
I really want this dress:-

MEN
Sorry, absolutely no idea – wasn’t listening.















July 23rd, 2010 at 12:07 am
Did you see the nightie that looked like an evening gown? I liked that nightie.
July 23rd, 2010 at 8:27 am
Love how you wrote that hun! Completely different take to the rest of us who discussed toys lol! Shame I missed the fashion bit looks quite cool! x
July 23rd, 2010 at 8:47 am
How did you miss the fashion bit? I didn’t get to the toys!! Lx